Tesla’s Competitive IP Sharing Strategy Pays off

Tesla Motors brought innovations and spurred the growth of electric car market. Now, quickly capitalizing on its first mover advantage – Tesla Motors which has a network of charging stations across US, is in discussion with BMW and Nissan to share, opening the vistas for Tesla’s superchargers to become Industry standard.

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In a related development, India’s leading automaker, Mahindra – which has developed several electric vehicles for the Indian Markets is reviewing Tesla’s patents to evaluate for potential consideration. For more details, refer to the enclosed link.

Universally compatible charging will for sure accelerate electric vehicle adoption – and bring electro-mobility to fruition much sooner than later.

Two things have become clear – 1) Tesla is luring competitors with its IP Technology sharing and 2) It is making people rethink on IP and Technology sharing & monetization.

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. CIO Review magazine selected VajraSoft Inc. as 100 Most promising Big Data companies for 2014. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

PatFolio not only automates invention disclosure management but also managing patent portfolio and patent prosecution life cycle. In addition, PatFolio provisions various checklists useful for patent filing. Using these checklists IP Professionals can ensure requisite information needed for preparing patent application is available and ready for filing. These patent application checklists save money, time and reduce / eliminate errors in patent application filing with patent office.

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Do you have Effective IP Policy and IP Strategy for your Enterprise?

Do you have Effective IP Policy and IP Strategy for your Enterprise? – How effective is it? – Evaluate them on the following criteria:

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How do you currently identify, protect, leverage and manage your IP assets?

What plans do you have in place to derive the maximum value from commercializing your IP assets?

Do you have a special marketing strategy? Do you plan to export? If so, have you used or plan to use a regional or international filing or registration system (such as the Patent Cooperation Treaty, the Madrid system or the Hague Agreement) for patent applications and trademark or design registrations?

Have you assessed the potential to commercialize some or all of your IP assets partly or wholly through licensing, franchising and/or selling them?

Have you conducted an independent IP audit periodically? And has valuation been done of your IP assets? Was this done independently?

How far have you considered taxation and incentives issues associated with the commercialization of your IP? There may be taxation-related requisites (such as registering) to the commercialization of IP. The taxation treatment of revenues and expenses resulting from the commercialization of your IP can differ widely from the accounting treatment. There may be government financial assistance measures associated with IP assets and their commercialization.

Do you plan to use your IP assets as security or collateral for a loan, or to create a tradable security in the securities market? What is the possibility of securing future revenue streams linked to a bundle/portfolio of your IP assets?

Do you have a staff education program that covers the management and protection of your IP assets?

 

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. CIO Review magazine selected VajraSoft Inc. as 100 Most promising Big Data companies for 2014. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

PatFolio not only automates invention disclosure management but also managing patent portfolio and patent prosecution life cycle. In addition, PatFolio provisions various checklists useful for patent filing. Using these checklists IP Professionals can ensure requisite information needed for preparing patent application is available and ready for filing. These patent application checklists save money, time and reduce / eliminate errors in patent application filing with patent office.

Assessing Alignment of IP Strategy with Business Strategy

Assessing the IP asset base with the current corporate goals and objectives throws light on the gaps in patent families and areas where there is clear misalignment. A quick analysis of the Technology areas will reveal which are hot areas and which things of the past. In cases where past holds large inventories of assets then you might be better off to divest through either patent expiration or outright sale of the IP.

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  • Define & document high level objectives of IP Portfolio – both long term and medium term
  • Assess the alignment with business strategy
  • Context for alignment:
  • IP Protection – prevent competitors from copying differentiated features of products
  • Protect brand(s)
  • Provide Freedom to Operate (FTO), especially with competitors
  • Improve ROI on investment through generation of IP Revenues through out-licensing
  • Prioritize which IP assets are required for core products or technologies

Prioritizing these drivers to organizational success influences the type of assets needed and the most important products or technologies the assets should address. Next, identify the high-level objectives of the IP portfolio for both long-term and medium-term. Thereafter, assess the alignment in light of the objectives.

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. CIO Review magazine selected VajraSoft Inc. as 100 Most promising Big Data companies for 2014. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

PatFolio not only automates invention disclosure management but also managing patent portfolio and patent prosecution life cycle. In addition, PatFolio provisions various checklists useful for patent filing. Using these checklists IP Professionals can ensure requisite information needed for preparing patent application is available and ready for filing. These patent application checklists save money, time and reduce / eliminate errors in patent application filing with patent office.

What Factors influence IP strategy?

Intellectual Property (IP) strategy is a clear understanding of the business objectives to be achieved, getting aligned with them and contribute in achieving these objectives. Tighter the alignment, better are the results. So, its key to understand what factors influence IP Strategy.

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  • What is your range of products and services?
  • How important is product exclusivity?
  • Who are your competitors and how do they operate?
  • What kind of partnerships will you have?
  • What kind of control do you need over vendor and distribution channels?
  • What is your investment model?
  • What is your revenue model?
  • What is your marketing plan?
  • What is your plan regarding mergers, acquisitions and divestitures?
  • What is your exit strategy or back-up plan?

Takeaways – In a nutshell, define IP strategy in line with the business objectives – long term and short term. One other key factor to determine is if you want to adopt offensive patent strategy or not. Ultimate goal is to focus on Increasing Strategic business value.

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. CIO Review magazine selected VajraSoft Inc. as 100 Most promising Big Data companies for 2014. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

PatFolio not only automates invention disclosure management but also managing patent portfolio and patent prosecution life cycle. In addition, PatFolio provisions various checklists useful for patent filing. Using these checklists IP Professionals can ensure requisite information needed for preparing patent application is available and ready for filing. These patent application checklists save money, time and reduce / eliminate errors in patent application filing with patent office.

Is Transformational Innovation in Progress in Manufacturing Industry?

Rapid developments in technology, material science, advanced manufacturing are providing synergistic opportunities to drive innovations and profitability. KPMG’s 2014 Global Manufacturing Outlook: Fostering Growth through Innovation – points out that partnership is new norm to drive innovation and profitability. The report addresses across key industries – Aerospace and Defense, Automotive, Conglomerates, Consumer Products, Engineering and Industrial Products, and Metals.

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Two important things can be seen in the report:

1) Partnerships in manufacturing will drive innovation
2) Rise the visibility across the supply chain

The KPMG report points that the biggest challenge to innovation is alignment of innovation and company strategy.

In another report, KPMG Global Head of Conglomerates – Ken Seel opines that – “Innovation and the speed at which innovation ideas are put into action are the keys to success” is critical factor for industrial manufacturers in achieving success and overcoming challenges.

Other key aspects that need to be addressed to drive innovation and improving profitability are:

  • Understanding product cost and profitability to support growth and performance across the enterprise.
  • Adopt continuous evaluation model for innovation & effectiveness and return on investment (ROI).
  • Forge or Leverage partnerships and collaborative business models to create synergies across the value chain, improving IP protection and Monetization.

Another key aspect that most IP Counsels want but missing in most organization is creation of strategies to utilize technology and build trust to create better visibility and transparency across the supply chain.

Only 12 percent of the manufacturers are “very effective” at determining product profitability. This leaves the door for improvement wide open. Addressing the above aspects would accelerate the promotion of innovation.

Takeaways – There are two key takeaways. 1) Look for profitability 2) Collaborate & innovation to improve the bottom-line.

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. CIO Review magazine selected VajraSoft Inc. as 100 Most promising Big Data companies for 2014. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

PatFolio not only automates invention disclosure management but also managing patent portfolio and patent prosecution life cycle. In addition, PatFolio provisions various checklists useful for patent filing. Using these checklists IP Professionals can ensure requisite information needed for preparing patent application is available and ready for filing. These patent application checklists save money, time and reduce / eliminate errors in patent application filing with patent office.

 

 

3 Takeaways from Alibaba’s Patent Acquisition Spree

In recent times, Alibaba – China’s largest e-commerce company is making the news on its patent acquisition spree, ahead of its planned IPO in US.

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First, Alibaba is prepping up itself well and trying to avoid the mistakes of Facebook and Twitter during their IPO’s.

Second biggest gain for Alibaba is that it is securing from becoming target of existing market competitors and also against any vulnerabilities at these critical times.

Alibaba obtained 102 patents, including 20 purchased from International Business Machines Corp. Alibaba has more than 300 applications in process for various technologies including payment processing, product recommendation engine, image searches etc.

Yahoo Inc. owns 24 percent stake in Alibaba and holds more than 1,500 patents.

Third benefit for Alibaba from patent acquisition strategy is that Patents can help drive up proceeds in IPO’s. Valuation increases with more patents in the folio.

Key Takeaway – Prepping up for IPO with broad patent portfolio is a good strategy in improving stakeholder value.“.

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

PatFolio not only automates invention disclosure management but also managing patent portfolio and patent prosecution life cycle. In addition, PatFolio provisions various checklists useful for patent filing. Using these checklists IP Professionals can ensure requisite information needed for preparing patent application is available and ready for filing. These patent application checklists save money, time and reduce / eliminate errors in patent application filing with patent office.

Keys to IP Assets Strategic Management & Organization Success

Why is it critical for organizations to view IP Assets for strategic management? A simple answer for this question is “ look for ways and means to improve the bottom line (ROI) from what you have“, without making additional investments. Technological breakthrough, patents, trade secrets, intellectual property are live wire for major technology industry segments. Management needs a comprehensive strategy to deal with and promotes innovations on one end and pursuing avenues to maximize value from the garnered Intellectual Property (IP) Assets.

Traditionally, most organization’s spend their Marketing dollars on products, overlooking the untapped wealth of IP’s which have not be been productized. According to a report by Forrester Analyst, Navi Radjou – “US companies waste $1 trillion dollars annually by failing to extract the full value of their IP through partnerships“. Management executives need to look at their IP portfolio for strategic value and (re)align the business strategy. A first step in this direction is IP portfolio definition, organization and management (see Figure 1).

IP Assets Strategic Management - Applications Perspective

Adopting IP Assets strategic management and defining comprehensive IP strategy companies with large IP portfolio can get superior ROI for the IP portfolio. According to PWC report, 83% of Technology Executives say IP Management is very important. That said, what is being done to achieve / realize this?

Why IP Assets Strategic Management?

Here are some good reasons as to why strategic management of IP Assets is critical for organizational success:

  • Know the costs for building the IP portfolio
  • Create and Maintain Global Patent Portfolio
  • Define Metrics and measures to value the IP’s
  • Automation ensures that patents can now be marketed to other companies quickly.
  • Provide executives to create alignment between IP creation, protection and strategy to maximize value.
  • IP is the essence of value created in the company. For example, Microsoft spends about $7 billion to realize the monetization through license revenues.
  • Valuation is now determined not by mere capital assets but by strategic IP assets. You can know for sure if your company is getting the most value from it’s IP’s or not.
  • IP strategy provides the Roadmap to invest in those IP product families that allow business to gain better market share or value or both.
  • Position you (business) to create value for stakeholders

As one Samsung executive put it – “We try to get as much value from our R&D and IP investments as we can, by aligning research with our business strategies“. Technology companies can tap huge reservoir of profit by out licensing their IP’s to other companies. Out-licensing helps in monetization and maximizing the value of IP.

Thunderbird IP Application Suite is world’s first and most comprehensive IP application suite. It identifies and manages the global patent portfolio, provision global IP cost estimation, manage In / Out licensing and measure the ROI on each IP / Patent family and provide IP 3600 analytics to the management to make informed decisions to improve the bottom line.

In a knowledge economy managing IP as strategic assets is key to ensure monetization & economic success. Those companies lacking strategic approach need to act and move faster for IP assets strategic management or loose edge to competitors. Companies need to act before it is too late!.

This article is written by Kameshwar Eranki, President & CEO of VajraSoft Inc.