Is Transformational Innovation in Progress in Manufacturing Industry?

Rapid developments in technology, material science, advanced manufacturing are providing synergistic opportunities to drive innovations and profitability. KPMG’s 2014 Global Manufacturing Outlook: Fostering Growth through Innovation – points out that partnership is new norm to drive innovation and profitability. The report addresses across key industries – Aerospace and Defense, Automotive, Conglomerates, Consumer Products, Engineering and Industrial Products, and Metals.

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Two important things can be seen in the report:

1) Partnerships in manufacturing will drive innovation
2) Rise the visibility across the supply chain

The KPMG report points that the biggest challenge to innovation is alignment of innovation and company strategy.

In another report, KPMG Global Head of Conglomerates – Ken Seel opines that – “Innovation and the speed at which innovation ideas are put into action are the keys to success” is critical factor for industrial manufacturers in achieving success and overcoming challenges.

Other key aspects that need to be addressed to drive innovation and improving profitability are:

  • Understanding product cost and profitability to support growth and performance across the enterprise.
  • Adopt continuous evaluation model for innovation & effectiveness and return on investment (ROI).
  • Forge or Leverage partnerships and collaborative business models to create synergies across the value chain, improving IP protection and Monetization.

Another key aspect that most IP Counsels want but missing in most organization is creation of strategies to utilize technology and build trust to create better visibility and transparency across the supply chain.

Only 12 percent of the manufacturers are “very effective” at determining product profitability. This leaves the door for improvement wide open. Addressing the above aspects would accelerate the promotion of innovation.

Takeaways – There are two key takeaways. 1) Look for profitability 2) Collaborate & innovation to improve the bottom-line.

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. CIO Review magazine selected VajraSoft Inc. as 100 Most promising Big Data companies for 2014. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

PatFolio not only automates invention disclosure management but also managing patent portfolio and patent prosecution life cycle. In addition, PatFolio provisions various checklists useful for patent filing. Using these checklists IP Professionals can ensure requisite information needed for preparing patent application is available and ready for filing. These patent application checklists save money, time and reduce / eliminate errors in patent application filing with patent office.

 

 

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Competitive Intelligence is more than analyzing Competitors

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Most cases Business Executives are gung-ho about gathering Competitive Intelligence. Is it a cure all? Answer is clear “No“. Why?

It is because Competitive Intelligence is more than analyzing competitors – as it is about your organization and making it more competitive with respect to (in light of) customers, competitors and technologies. Leverage Competitive Intelligence to “safeguard against Market threats and Changes“, “find new opportunities & trends” and “identify risks and opportunities“. Also, you can:

  • Identify Competitive landscape
  • Identify indirect threats
  • Analyze disruptive technologies in competitor’s patent portfolio or patent filing trends

Let’s elaborate each of these aspects.

Identify Competitive landscape – Get a perspective on who are the key players, what’s their uniqueness, what’s the patent portfolio, which technology landscape are they dominant or emerging as potential players. For example, Eli Lilly has seen huge opportunity in “Animal healthcare segment” and has made strategic investments in acquiring IP portfolio as well as gaining significant market share.

Sanofi could not get enough patent approvals. So, they adopted ” IP / Patent Acquisition ” strategy in emerging as potential big players in Animal Healthcare market. Its animal health division, Merial, captured about 13% of the global market – and has put itself in a position of strength to grow further.

Takeaway – Competitive (IP) Intelligence is more than analyzing competitors. It is about your organization & making it more competitive with respect to customers, competitors and technologies.

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. CIO Review magazine selected VajraSoft Inc. as 100 Most promising Big Data companies for 2014. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

VajraSoft Inc. Pintels – Patent Intelligence Systems – BioPharMed IP Intelligence is most comprehensive competitive IP Intelligence provisioning application. Pintels delivers Intelligence Analytics on Demand. A unique aspect of Pintels is that it offers end-to-end intelligence analytics – starting from IP / Patent Intelligence, to products to it’s Market intelligence including the post-market performance, safety intelligence, Adverse Event reports, Medication error reports, Patient Outcomes and Drug Master Files information.

Attraction to Animal Health IP Market Increases

Off late, there is lot of buzz in Animal Health Market, with M&A transactions, IP Licensing and IP Acquisitions on the rise.

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Why is this happening? – Here are few reasons:

1) Big companies are consolidating core IP Assets, and dispensing non-core IP Assets – So, for those companies where Animal Health is core market – series of IP Acquisitions are ON, as part of the consolidation strategy. Eli Lilly and Sanofi are increasing their marketshare in this segment. Eli Lilly acquired Novartis Animal health patent portfolio for a hefty price and is becoming the second-largest animal-health company by sales.

2) For Novartis, from its strategic view point animal health unit is too small in its foot print. As part of its business growth strategy, Novartis wants to be the leader in its core businesses and sell non-core portfolio. Another contributing factor for the alignment is the tough competition from generics which is prompting many drug makers to consider divesting certain non-core business units.

3) Build new Markets – For example, many of Sanofi’s patents in pharmaceutical space are expiring. So, Sanofi is looking for newer market segments like consumer healthcare and Animal Health to spurn its losses. Sanofi launched animal health division Merial.

4) Pfizer, the World’s biggest drug maker, in 2012 spun off its animal-health unit – Zoetis and is increasing its market share.

Key Takeaway – The common denominator is the same – “Focus on Core assets and increase profitability“.

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

PatFolio not only automates invention disclosure management but also managing patent portfolio and patent prosecution life cycle. In addition, PatFolio provisions various checklists useful for patent filing. Using these checklists IP Professionals can ensure requisite information needed for preparing patent application is available and ready for filing. These patent application checklists save money, time and reduce / eliminate errors in patent application filing with patent office.

3 Takeaways from Alibaba’s Patent Acquisition Spree

In recent times, Alibaba – China’s largest e-commerce company is making the news on its patent acquisition spree, ahead of its planned IPO in US.

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First, Alibaba is prepping up itself well and trying to avoid the mistakes of Facebook and Twitter during their IPO’s.

Second biggest gain for Alibaba is that it is securing from becoming target of existing market competitors and also against any vulnerabilities at these critical times.

Alibaba obtained 102 patents, including 20 purchased from International Business Machines Corp. Alibaba has more than 300 applications in process for various technologies including payment processing, product recommendation engine, image searches etc.

Yahoo Inc. owns 24 percent stake in Alibaba and holds more than 1,500 patents.

Third benefit for Alibaba from patent acquisition strategy is that Patents can help drive up proceeds in IPO’s. Valuation increases with more patents in the folio.

Key Takeaway – Prepping up for IPO with broad patent portfolio is a good strategy in improving stakeholder value.“.

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

PatFolio not only automates invention disclosure management but also managing patent portfolio and patent prosecution life cycle. In addition, PatFolio provisions various checklists useful for patent filing. Using these checklists IP Professionals can ensure requisite information needed for preparing patent application is available and ready for filing. These patent application checklists save money, time and reduce / eliminate errors in patent application filing with patent office.

Why do you Need Competitive IP Intelligence?

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One of the key reasons for having Competitive IP Intelligence as a tool is to stay ahead of your competition. Other critical aspect is to mitigate risks.

What to look for?

Look into competitors objectives, strategies, IP’s / patents, patent families, overall patent portfolio, technology landscape, products and capabilities and Market performance.

Make a controlled dissemination of actionable intelligence for decision-making.

Identify and analyze Patent portfolios to mitigate your risks – identify Freedom to Operate.

Based on the facts on ground, formulate IP Acquisition strategies

Find out:

  • What your competitors are able to accomplish
  • What issues your competitors are dealing with Products & Markets
  • What your competitors believe and invested
  • Your competitor’s future goals – analyze and infer the patent families of competitors and analyze where they are heading

Analyze Patent Families to evaluate strengths and weakness of competitors.

Patent Litigation – Keep an eye on all litigation to assess weaknesses, claims, issues and potential infringements.

Assess competitors Offensive, defensive patent strategies. Also, take the Patent Legal status of the applications into account, including the “pending” patent application to assess the patent family pipeline.

Also:

  • Know of the latest advancements
  • Explore the alternative options for designing – Evolve work around strategies
  • Determine the future R&D focus
  • Venture into a particular technology
  • Influence LCM – Life Cycle Management strategies

Takeaway – Adopt Competitive (IP) Intelligence as a tool and stay ahead of competition and improve stakeholder value.

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

VajraSoft Inc. Pintels – Patent Intelligence Systems – BioPharMed IP Intelligence is most comprehensive competitive IP Intelligence provisioning application. Pintels delivers Intelligence Analytics on Demand. A unique aspect of Pintels is that it offers end-to-end intelligence analytics – starting from IP / Patent Intelligence, to products to it’s Market intelligence including the post-market performance, safety intelligence, Adverse Event reports, Medication error reports, Patient Outcomes and Drug Master Files information.

Hottest areas in IP Portfolio Consolidations – Consumer Health Care & Animal Health

The two Hottest areas where IP Portfolio Consolidations are happening are – Consumer Health Care & Animal Health.

The following are the two underlying factors of most IP Acquisition and licensing strategies. If we see “why” this is happening it boils down to couple of things:

1) Stave off tough competition in non-core IP assets
2) Increase profitability in Core IP Assets

Let’s see who is making the news, for what? and what is in store ahead.

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– Eli Lilly acquired Novartis Animal health patent portfolio for a hefty price and is planning to grow its market share in this segment.

– Pfizer, the World’s biggest drug maker, in 2012 spun off its animal-health unit – Zeotis.

– Sanofi identified Animal Health as one of the strategic growth segment. Sanofi established animal health division – Merial, and is building its patent portfolio through IP Acquisitions.

– Merck is strong player in Animal Healthcare segment and has already captured significant market share. Merck is considering divesting its healthcare business.

– Elanco Animal Health is another emerging leader in this segment.

Key Takeaway – Zeotis, Sanofi, Merck, Elanco and Eli Lilly established themselves as dominant players in Animal Health market and have captured over 50% of the market share. They are positioned well to consolidate their positions and grow further.

Kameshwar Eranki is CEO of VajraSoft Inc. He is author of the eBook – Managing Innovations for Profitable growth. For free download of the eBook, click here.

About VajraSoft Inc. – VajraSoft Inc. is Intellectual Property (IP) Management Software company, helping customers manage innovations and monetize IP’s. Our award winning products empower businesses and IP law firms to automate the patent filing cost estimation process of creating cost estimation quotes for filing a patent in any country globally. VajraSoft Inc. PatFolio helps customers with Invention Disclosures Management, Drafting Patent Applications, filing, managing patent prosecution life cycle and patent maintenance.

VajraSoft Inc. is Master Class IP Solution provider, and its products won several Cloud awards including – UP Start Awards for Best Industry Application for 2012. Silicon India magazine listed VajraSoft Inc. as Top 100 Technology companies in US for 2013. VajraSoft Inc. is also Finalist of StartmeupHK Venture Program, conducted by the Govt. of Hong Kong and UP Start Cloud Award for Best BI / Analytics Application for 2013.

PatFolio not only automates invention disclosure management but also managing patent portfolio and patent prosecution life cycle. In addition, PatFolio provisions various checklists useful for patent filing. Using these checklists IP Professionals can ensure requisite information needed for preparing patent application is available and ready for filing. These patent application checklists save money, time and reduce / eliminate errors in patent application filing with patent office.